Visitors to the Lumber Heritage Region may start to notice some new signs popping up across the area. The Lumber Heritage Region’s new wayfinding signage program is up and running and will offer visitors to the area a unique opportunity to see all of the attractions located in the LHR.
Holly Komonczi, executive director, and Steve Manginell, outreach coordinator, are enthusiastic about this new program and how it will help attract visitors to the area.
“The concept of wayfinding signage isn’t a new one,” said Komonczi. “In fact, baby-boomers and the generation that grew up watching the television show ‘MASH’ may recognize the design. What makes our program unique is that we aren’t pointing people in the direction of another state or town, but to the next nearest tourist attraction.”
For instance, a family visiting the Lumber Museum in Galeton, may not realize that they are only 28 miles away from the Pennsylvania Grand Canyon. This information may encourage visitors to travel to the next attraction because they are already close to it. Providing this information not only helps the traveler reach a new destination, but also helps get people moving around the region to visit other sites and offers a way to partner with other organizations.
Komonczi believes that working together and partnering with the organizations that operate other tourist attractions is a bonus for everyone involved. As the executive director of a non-profit organization, she understands how tight budgets make marketing a challenge and sees this program as a low-cost way to benefit all who participate.
The LHR also has plans to expand the wayfinding program to include new interactive ways for tourists to utilize the signs.
So far, signs have been installed at the following locations: Pennsylvania Lumber Museum; Smicksburg Heritage Society; Forest County Historical Museum; Bilger’s Rocks; the new Straub Brewery Visitor’s Center; Renovo Heritage Park; Penn Brad Oil Museum; the new Punxsutawney Phil’s Visitor Center; Pennsylvania Grand Canyon; the Bucktail Monument in Driftwood, PA and the Warren County Visitor’s Bureau.